On September 13, the consumer goods trade-in promotion event organized by the Yunnan Provincial Department of Commerce made its way to Vanke 500 Mile in Kunming, delivering a one-stop service of "policy briefings plus service experience" directly to residents' doorsteps. This initiative pushes policy benefits down to the community level, integrates the concept of green and low-carbon living into daily routines, and effectively bridges the final mile for the implementation of welfare policies.

The event adopted a community-based pop-up model, setting up on-site policy briefing points paired with one-on-one Q&A and registration services. This approach brought key information—such as the latest subsidy policies, application procedures, and trade-in deduction rules—directly and efficiently to residents, helping them intuitively grasp the quality upgrades and tangible savings that come with product replacement. As a result, it further stimulated consumption vitality within the community.

During the event, many residents actively inquired about subsidy rates for new appliances, deduction criteria, and how to complete the application process. Staff at the Vanke 500 Mile property management office also cooperated closely, assisting residents with the necessary steps. Numerous attendees noted that this "doorstep" service was both convenient and thoughtful, providing them with a clearer understanding of the trade-in policy and proving highly useful for their participation in the program.

Looking ahead, the Provincial Department of Commerce will continue to deepen the community reach of the trade-in campaign through diversified formats such as community pop-up events and policy briefings delivered building by building. These efforts aim to spread the values of green, energy-efficient, and people-oriented consumption to more communities, using the "warmth" of policy to sustain and elevate the "heat" of the consumer market.