To create direct connections between local specialty agricultural enterprises and the Douyin platform, while strengthening their online operations and brand marketing capabilities, an internet platform exchange meeting for specialty agricultural products was held on the afternoon of September 20th.

Organized by the County Propaganda Department, the event took place at the Century Yuanhe Food Co., Ltd. (Yuanhe Sauce Garden) in Wujingfu Town. This gathering was facilitated by the preliminary coordination of the Central University of Finance and Economics' Guangdong Province County Development Survey Team.

During the meeting, Professor Dai Hongyan, the team leader of the provincial county development survey group, provided a detailed overview of the county's specialty agricultural industry, covering its current development status, competitive advantages, and growth prospects. Following this, representatives from various participating agricultural enterprises introduced their unique product features, production and sales layouts, and current sales performance, openly discussing the challenges and bottlenecks they encounter in online sales and brand promotion.

Zhu Lin, an e-commerce marketing operations manager for Douyin's fresh food lifestyle sector, delivered a specialized presentation covering the logic of online agricultural operations, short video content creation, livestream selling techniques, and digital brand building. Her insights offered local agribusinesses practical and professional e-commerce strategies.

Enterprise representatives also engaged in face-to-face discussions with platform officials, addressing topics such as traffic acquisition, product packaging upgrades, online channel expansion, and potential project collaborations. This dialogue allowed for precise matching of mutual needs and exploration of partnership directions.

Zeng Weimin, the head of Yuanhe Sauce Garden, remarked: "As a local agricultural producer, we truly sense the opportunities e-commerce brings to the traditional farming sector. This exchange not only establishes a platform for local businesses to learn from one another, but we also hope to use Yuanhe Sauce Garden as a window to showcase the high quality of Jiexi's agricultural products, jointly driving the growth of the county's agricultural industry."

Attendees also toured the Century Yuanhe food production base to gain insights into the company's development history and current operations.

This exchange served to build a communication channel linking the government, the university survey team, e-commerce platforms, and local agricultural businesses. It broadened the enterprises' perspectives on online operations and new media marketing, laying a solid foundation for future collaborations on platform-supported agricultural assistance, rural development initiatives, and efforts to expand market reach and strengthen the brand presence of Jiexi's premium agricultural specialties.