On September 15, Wix.com rose 10.07% in regular trading, trading at $84.29 per share, with turnover of approximately $53.86 million. A cluster of positive catalysts drove the rally, headlined by the company's integration of its Wix Harmony website-building tools into Google's Gemini AI assistant.

The Google partnership allows users to build websites directly through Gemini, extending AI conversational capabilities into web generation and leveraging Google's massive user base to expand Wix's customer reach. On the AI product front, Wix launched Symphony, a standalone multi-agent platform designed for small businesses, featuring specialist agents across marketing, scheduling, finance, and design. The company also unveiled Wix Headless, enabling AI-generated frontends to be converted into fully operational businesses with Wix-managed hosting, SEO, and analytics.

Supporting the move, Q2 results delivered a meaningful beat, with revenue of $563.1 million exceeding the $552.6 million consensus and adjusted EPS of $1.39 topping estimates of $1.16 by nearly 20%. Wedbush raised its price target to $80 from $55, reflecting growing confidence in Wix's AI transformation strategy. Full-year revenue growth guidance at the low- to mid-teens percentage was maintained.

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