The fragrance of chestnuts fills the hills and fields, and the harvest season has arrived. On September 23, the same day as the ninth Chinese Farmers' Harvest Festival, the 2026 "Qingyun Sanjin" Yuncheng Youth E-Commerce Livestreaming Agriculture Assistance Harvest Festival special event was held in Xiaxian. The event was grounded in the county's distinctive autumn harvest agricultural resources and innovatively adopted a new model combining on-site field demonstrations, cloud-based livestreaming promotion, and origin-traceable product sales. Relying on the power of youth e-commerce to broaden sales channels for agricultural products, the event aimed to bring Xiaxian's high-quality goods hidden deep in the mountains out of the countryside and onto the national stage, empowering rural revitalization with youthful energy.
Ren Weina, Secretary of the Communist Youth League Municipal Committee, and Yang Lina, Member of the County Party Standing Committee and Deputy County Mayor, attended the launch ceremony. Yang Lina stated that this event brought livestreaming studios directly into the fields. It not only conducted a youth anchor training camp to cultivate local e-commerce talent and rural promoters, but also through live field broadcasts and origin promotions, introduced Sijiao Mao chestnuts and other Xiaxian specialty products to netizens across the country, turning online traffic into sales and popularity into income, genuinely helping farmers increase their earnings. She expressed hope that young people would serve as good "promoters" of their hometown; that all departments would coordinate to run the agriculture-assistance "livestream venue" well; and that the County Youth League Committee, various townships, and relevant units would continue their efforts to build a strong youthful "grand stage."
At the event, a representative of young anchors read the "Qingyun Sanjin · Youth Agriculture Assistance Proposal" on behalf of all young e-commerce practitioners. The proposal called on young people in Xiaxian to proactively take on social responsibility, root themselves in local industries, delve into the e-commerce field, actively participate in agriculture-assistance livestreaming, and help expand sales channels for agricultural products, using youthful action to protect harvest achievements and support rural revitalization.
Ren Weina, Yang Lina, and other attending leaders took turns pouring plump and round Sijiao Mao chestnuts into bamboo-woven granaries, symbolizing that every grain is harvested, the harvest is abundant, and the industry is thriving. Ren Weina then announced the launch of the Harvest Festival special event.
After the launch ceremony, attending leaders and guests toured the livestreaming area and the agricultural product exhibition area on-site. The two functional zones were well-organized and full of highlights, comprehensively showcasing Xiaxian's autumn harvest achievements. The agricultural product exhibition area was dazzling and filled with the fragrance of ripe fruits, displaying a concentrated collection of Sijiao Mao chestnuts, original ecological pumpkins, high-quality wood ear mushrooms, fresh chili peppers, wild mountain honey, and many other locally distinctive agricultural products from Xiaxian. This visually demonstrated Xiaxian's green and ecological agricultural development achievements, laying a solid foundation for online livestreaming sales and offline brand promotion.
In the livestreaming area, six local young anchors simultaneously launched online broadcasts, with cameras focused on the seasonal hit product Sijiao Mao chestnuts. They provided immersive introductions to national netizens about the product's taste, growing environment, and nutritional value. Through real-time interaction, origin tracing, and flash sales, the livestreaming room became a "new farmland" for agriculture-assistance and income growth.
Anchor Yang Yuanyuan said she was honored to participate in this agriculture-assistance livestreaming event. She stated that they would make good use of the livestreaming room, tell the story of Xiaxian's harvest well, recommend Sijiao Mao chestnuts and hometown agricultural specialties to netizens across the country, use online traffic to drive sales, and genuinely help farmers increase their income.
Liu Penghui, head of Xiaxian Jinli Agricultural Development Co., Ltd., expressed great gratitude for the "Qingyun Sanjin" youth livestreaming agriculture-assistance event, which provided such a great platform for showcasing Sijiao Mao chestnuts. He noted that the Mid-Autumn Festival and National Day were approaching and welcomed everyone to visit Sijiao for chestnut picking and sightseeing. He mentioned that picking was currently especially discounted, and a delicious farm meal would be available at noon, thanking everyone for visiting.
Hu Lirong, head of the Xiaxian Commerce Comprehensive Support Center, stated that through this event, on one hand, local agricultural product sales channels were broadened, solving sales problems and helping farmers increase income. On the other hand, with the power of media communication, rural stories were well told, regional specialty agricultural product brands were recommended, and the visibility and influence of local agricultural products were enhanced. Next, they would continue to do a good job in production-sales matching, strengthen the e-commerce talent team, continuously improve the agricultural product supply chain, make good use of new models such as trade fairs and pastoral livestreaming, open up channels for agricultural products to leave villages and enter cities, promote branded development of agricultural products, and empower rural industrial revitalization.
This event adhered to empowering youth, empowering industry, and empowering rural areas. Before the launch ceremony, a youth anchor growth training camp was specially organized, providing targeted thematic training for young e-commerce practitioners and returning entrepreneurial youth across the county. The training closely focused on Sijiao Mao chestnuts and other county-level specialty agricultural and sideline products, conducting systematic instruction on practical content such as product selling point extraction, livestreaming script design, live field tasting demonstrations, livestreaming room interaction and traffic generation, account traffic operations, public domain traffic conversion, and short video preheating promotion. Industry exchange symposiums were also organized to build an integrated "anchor + origin + e-commerce" agriculture-assistance production-sales chain, comprehensively enhancing the practical e-commerce capabilities of local youth.
Tian Yingzhen, Deputy Secretary of the Communist Youth League Xiaxian County Committee, said that by integrating Xiaxian's youth anchor resources and building a live field livestreaming exhibition platform, they brought the livestreaming room directly to the harvest scene, using "youth traffic" to activate "rural sales," allowing Xiaxian's high-quality agricultural products to reach the national market without leaving the mountains. Next, the County Youth League Committee would continue to deepen the "Qingyun Sanjin" agriculture-assistance brand, regularly carry out series of activities such as youth agriculture-assistance livestreaming, e-commerce training, and agricultural product promotion, cultivate a local youth e-commerce talent team, guide more young people to take root in and serve their hometowns, and continuously empower rural industrial revitalization and help farmers increase income with youthful strength.