For JD.com, Suqian has never been just another city—it’s where the story began. This year, ahead of the Mid-Autumn Festival, JD.com's 7Fresh supermarket has prepared a special "gift from home"—on September 24, the first 7Fresh store in Suqian will officially open at JD.com's TianDi complex. This time, it’s not just a new store opening its doors.

It’s a grand celebration held before the holiday, bringing along freshly sourced finds, carefully selected flavors, and heartfelt intentions. 7Fresh is built around the promise of "real freshness, visible freshness," and it’s bringing a lineup of opening-day deals, exclusive collaborations, and Mid-Autumn limited-time in-store perks straight to Suqian.

The First Table: Bringing Freshness from Afar to Suqian’s Dining Table

A family reunion feast should mix familiar flavors with some fresh surprises from distant places. Deep-sea salmon and king crab, plump and sweet durian, giant blueberries, and the locally inspired Suqian thousand-fragrance king crab and milk-skin mooncakes perfect for the Mid-Autumn dinner table—all of these will make a grand appearance during the opening period. A morning cup of jasmine iced soy milk, a bottle of 4.0g high-calcium fresh milk, an afternoon slice of rice-wine fermented toast, an evening share of cold-brewed fresh beer with family...

What 7Fresh wants to bring to Suqian isn’t just a great meal for the holiday, but also the kind of freshness that’s within easy reach on any ordinary day.

The Second Table: Turning Suqian’s Own Flavors into a Local Surprise

This "gift from home" naturally has to include the taste of Suqian itself. So, Yanghe Dream of the Blue classic liquor meets ice cream—familiar mellow aroma transformed into a refreshing chill. Freshly baked milk-skin mooncakes are also available in-store, with multiple items offered as free samples. Plus, chefs from the "Hometown Food Competition" will make personal appearances. Another special "new colleague" will be at the opening—a robotic baker. Snap a photo with the 80-centimeter-long ultra baguette, adding a touch of tech to Suqian’s first batch of fresh bread, and a bit of warm, lived-in vibrancy.

The Third Table: Toasting a 30-Year-Old Suqian and Every Suqian Resident Living with Care

In 2026, Suqian will mark its 30th anniversary as a city. On September 24, 7Fresh is teaming up with Suqian's official media and JD.com's Space to invite 100 Suqian residents who turn 30 in September to a "100-person birthday" gathering, complete with a custom 7Fresh box birthday cake. A hundred people, a hundred stories tied to Suqian—together lighting the birthday candles for a city that’s now three decades old.

Opening Tonight: Come to 7Fresh for a Mid-Autumn Family Feast—Your Complete Opening Guide

During the opening period, spending 109 yuan or more in-store enters you into a lottery with a 100% chance of winning. Additional perks like a 100-yuan cashback voucher for every 100 yuan spent in-store, new-customer coupons, limited-time deals, and buy-one-get-one-free offers will also roll out. For specific eligibility, redemption methods, and quantity limits, please refer to the event page and on-site store announcements.

From Suqian, JD.com has reached farther and wider. Now, 7Fresh is bringing a bounty of fresh goods from across the country back to Suqian, hoping to make this Mid-Autumn Festival richer and every day a bit more vibrant. On September 24, the JD.com 7Fresh Suqian TianDi store officially opens. Under the full moon over Suqian, freshness returns home.