Data from the 24-hour collection window shows that among 11 major Chinese baijiu products tracked, terminal retail prices rose for eight, fell for one, and held steady for two as of September 14, with gains clearly outnumbering losses and leading in magnitude.
On the winning side, Kweichow Moutai (ASX: 600519) gained 2 yuan to 1,796 yuan, edging higher after a flat session and remaining near its 30-day high range. Premium Moutai climbed 5 yuan to 2,455 yuan, snapping a four-day losing streak. Qinghua Fen 20 rose 4 yuan to 393 yuan, reclaiming the 390 yuan level with a second straight gain. Guojiao 1573 advanced 6 yuan to 881 yuan, extending its rebound with a second consecutive uptick. Yanghe Dream Blue M6+ added 2 yuan to 611 yuan, recovering modestly after the prior day's dip. Gujing Gong Gu 20 surged 9 yuan to 530 yuan, staging a strong rebound from lower levels. Xijiu Junpin gained 4 yuan to 641 yuan, strengthening for a second day with its price trend line turning upward. Qinghua Lang rose 6 yuan to 689 yuan, bouncing back after two straight declines and recovering the prior session's losses.
On the downside, Wuliangye Yibin Co.,Ltd.'s Classic Eighth Generation dropped 2 yuan to 798 yuan, continuing its downward trajectory and breaking below the 800 yuan mark for a fourth consecutive decline. On the flat side, Wuliangye 1618 held at 830 yuan, maintaining a steady range recently, while Shuijing Jian Nanchun remained at 407 yuan, extending a three-session sideways consolidation.
The combined terminal retail value of all 11 products rebounded sharply today, with most high-end and sub-premium items recovering in tandem. The overall market shifted from the prior day's weak divergence to a broad improvement. If one bottle of each product were packaged together for sale, the total price would reach 10,031 yuan, up 36 yuan from yesterday, reclaiming the 10,000 yuan threshold and hitting a three-day high.
Daily data is sourced from approximately 200 collection points distributed across major regions nationwide, including designated dealers, social distributors, e-commerce platforms, and retail outlets. Raw sample data reflects actual terminal retail transaction prices processed at each location over the past 24 hours, aiming to provide an objective, scientific, and fully traceable benchmark for baijiu market pricing.
As the official iMoutai platform began selling Feitian Moutai at 1,499 yuan per bottle on New Year's Day (raised to 1,539 yuan on March 31 and further to 1,639 yuan on July 18), and Premium Moutai at 2,299 yuan per bottle from January 9 (raised to 2,359 yuan on May 16), the magnetic pull of this new channel on terminal retail prices for both products is becoming increasingly evident. Daily price calculations apply a volume-weighted methodology, with quantifiable prices incorporated into the two products' average retail metrics.
In related industry news, a research report from Huachuang Securities' food and beverage team, titled "Mid-Autumn Festival Stockpiling Begins, Weak Recovery Hides Highlights and Divergence," suggests that this year's Mid-Autumn peak season retains some bright spots and differentiation amid an overall weak recovery. The extended holiday period combined with a low base effect could support sales momentum. On pricing, demand for Feitian Moutai remains resilient post-release, with high-end gifting demand holding up. Despite Wuliangye's price decline, channel turnover remains solid. On inventory, baijiu companies have generally reduced channel pressure this period, and earlier sell-off activity has largely concluded, with industry inventories still in a drawdown phase.
Huachuang added that companies are moving from passive responses to active adjustments this year. The key opportunity lies in stabilizing Kweichow Moutai wholesale prices, which would help set a floor for market expectations. The firm prioritizes recommending Kweichow Moutai as a cycle-defying leader, followed by Gujing and Jinshiyuan for their faster inventory trough timelines, and strategically flags Wuliangye, Fenjiu, and Laojiao for stable operations and low-base rebound potential.